Amazon Basics Nylon Braided Lightning to USB A Cable - MFi Certified iPhone Charger, Dark Grey, 1.8 m, Smartphone

About Amazon Basics

Amazon Basics is a private label brand owned by Amazon, the multinational technology and e-commerce company. Launched in 2009, Amazon Basics offers a wide range of affordable and reliable consumer electronics, home essentials, office supplies, and other everyday products under its own brand name.

Amazon Basics products are designed to provide customers with budget-friendly alternatives to name-brand products, offering comparable quality and functionality at lower prices. The product lineup includes:

1. Consumer Electronics: Amazon Basics offers a variety of electronic accessories and gadgets, including HDMI cables, USB chargers, batteries, headphones, smartphone cases, laptop sleeves, and more.

2. Home Essentials: Amazon Basics provides a range of household items and kitchenware, such as bedding, bath towels, cookware sets, dinnerware, kitchen utensils, small appliances, and storage solutions.

3. Office Supplies: Amazon Basics offers a selection of office essentials and stationery products, including pens, pencils, notebooks, file folders, desk organizers, shredders, laminators, and paper shredders.

4. Outdoor and Sports Gear: Amazon Basics includes outdoor and sports equipment such as camping chairs, luggage, backpacks, travel accessories, yoga mats, and exercise equipment.

5. Pet Supplies: Amazon Basics offers pet care products and accessories, including pet beds, feeding bowls, grooming tools, and toys for dogs and cats.

Amazon Basics products are characterized by their minimalist design, simple packaging, and focus on functionality and value. While Amazon Basics items may not have the same brand recognition as other name-brand products, they are often well-reviewed by customers and provide a cost-effective option for shoppers seeking affordable and reliable everyday essentials.

Overall, Amazon Basics has become a popular choice for consumers looking for affordable alternatives to traditional brands, offering a wide range of products across various categories with the convenience of online shopping and the reliability of Amazon's customer service and fulfillment network.