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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Reviews (10)
24 June 2015Exceptional
An exceptionally thorough account of the core guidelines which govern the effective creation and management of a luxury brand.
4 May 2015very easy read! it covers definition of luxury to sustainable ...
Very easy read!
31 March 2015A definitive guide into the world of Luxury Brand Strategy
An essential almanac into the world of Luxury Strategy.
20 March 2015Excellent book has all in depth elements of luxury branding
Excellent book has all in depth elements of luxury branding, changed my outlook to life ...
17 January 2015The Quintessential Bible of Luxury Marketers
Kapferer and this book is by far the quintessential luxury bible for people who think, market, and strategize luxury products.
17 August 2014Four Stars
Great book.
28 April 2014Incredible information that sheds light on the luxury industry.
The topic of luxury is very broad and because it covers so many sectors, it is difficult to comprehend.
28 April 2014Very good book for classroom and for practice!
I have used this book in the classroom as the primary 'text' as well as recommended this book for use in business real-world practice.
4 December 2013A standard.
Very good book to read, and to keep handy on your shelf if you work for the luxury industry .
8 February 2013Good
The content of the book is fruitful and wonderful, it inspires a lot of idea with practice example illustration.