CMI Books, Division of Z Squared Media, LLC
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
£31.38
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Visit siteBuy nowAmazon price as of 2024-03-04 12:58Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply to the purchase of this product.
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Reviews (10)
2 March 2015An excellent reality check for content marketing beginners. Here's what you are signing up for.
It was a good book for content marketing beginners.
11 January 2015Four Stars
Valuable insights into maximizing content distribution..
17 June 2014Must read
Very entertaining, relevant and easy to absorb.
3 July 2013Thumbs up
I read this book based on a recommendation and am delighted to have done so.
18 August 2012Simply put - The Haynes Manual for Content Marketing
I agree with the rest of the positive reviews here - this is a very practical \"how-to\" guide to Content Marketing, written in a easy to read style, full of good practices to implement, underlined by their experiences of how implementing these ideas changed businesses.
14 June 2012A great resource for marketing execs and agencies alike
Although this book was written with corporate marketing teams in mind, I am the co-owner of a small content marketing agency that works with many corporate clients, so I came to the book from a different perspective.
6 March 2012A Fun, Erudite, No-Baloney Step-By-Step Guide...
Here's an excerpt about this book I wrote as part of a blog post for beginners in the cycling industry on the whole Content Marketing concept:
If you'd like to know more about this discipline--which seems almost tailor-made for cycling and cyclists--permit me to recommend the excellent book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose and Joe Pulizzi.
19 February 2012Essentially a book how to build a sustainable business
Let me tell you a story to understand why I think this is a seminal work in content marketing and not just content marketing.
22 November 2011Managing Content Marketing
Having read several books on content marketing and metrics, I was skeptical.
22 November 2011A Book You Can Actually Use
Finally, a book that doesn't just tell you about Content Marketing but actually shows you how to do it!